IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
This data was taken from the IPC website. IPC are one of the U.K’s biggest publishing industries that doesn’t only print music magazines, but lifestyle magazines, fashion magazines and sporting magazines. The industry of the media is incredibly influential on everything that forms an individual: from the clothes we wear, to the way we look. The media has dictated what as a society we perceive to be “wrong” and “right”, for example, it is seen today that being overweight, especially amongst females, is “wrong”, “disgusting” and generally “unacceptable” in today’s society. The media has to stereotype readers in order to find out how to set out and format their magazine, for example, the music magazine NME is put in to the category for male readers; however some of their readers may well be female. This shows that the media isn’t always right in the way it perceives people.
