Age: 16- 25
Gender: 65% female, 35% male
Rationality: Small Cities
Marital Status: Single
Social Status: ABC1
Psychographic Profile: Mainstreamers
Lifestyle Subset: Yuppies
Shops: H&M, New Look, Zara, Topshop
Restaurants: Pizza Hut, Bella Italia
Drinks: Starbucks Coffee
Products: Converse, Nikon, iPod/iTunes
Hobbies: Photography, Going to the Gym, Socialising
Music: Katy Perry, Basement Jaxx, B.O.B.
Transport: Bus, Train, Taxi
T.V: Skins, Misfits, Hollyoaks, Mock the Week
This is a picture of the person I would imagine to buy my magazine. She is young (approximately 17) and looks as if she is in education, due to the fact she is wearing a shirt and a nice looking cardigan, something that I would imagine her to wear at college. Her look is relaxed and casual, yet right on trend so she obviously pays a lot of attention to what’s going on in the fashion industry, so shops at high street stores such as H&M and New Look. My target audience is middle class, so she would belong to the ABC1 categories of social standing, meaning that she would have the money to spend on clothes and going out and socialising. As they are the mainstream population, they like the feeling of security as well as the feeling of professionalism, so my magazine is targeted at them due to the clean outlines of the titles and text on my magazine, as well as the simple, yet effective colour scheme. Companies that may advertise in my magazine would be affordable products, such as Costa, WHSmith, Waterstones and shopping centres, places where students would go out, however the adverts would not be promoting bars/clubs due to the fact that some of the readers would be underage so this would be a bad influence and may tarnish the magazines reputation before it had even established one.
